myVR enables revolutionary 3D maps for Norway’s largest web-portal

Schibsted’s new 3D map service at www.sesam.no and www.finn.no is a commercial break-through for the Norwegian based company myVR Software AS. myVR’s unique patented streaming and viewing technology for real time distribution of interactive 3D models is the key element in enabling these high-res photorealistic 3D maps for the Internet.

The leading Norwegian media-corporation has adapted myVR’s distribution and viewing to enhance its Internet based mapping services implemented in their web-portals. With myVR’s technology integrated in their web-solutions you can now freely move around in 3D in the capitol of Norway, Oslo. This is the worlds largest realistic 3D model online; it even includes every tree and bush in the capitol. A taste of Web 3.0 if you like.

We have high expectations for this 3D map-solution, and the myVR technology is definite match with our other web-technologies and solutions, says Per Eirik Marton, Product Director Mapping at Finn.no The system is effective, stable, and really easy and fast to implement in our web   environment.

”Jet-Fighter technology”
The contract with the Schibsted group is the first commercial launch of a close technology cooperation between myVR Software and the Swedish C3 Technologies (a spinoff from Saab Bofors Dynamics) – and is a comprehensive development project supported by the Norwegian government through Innovasjon Norge.

The combination of C3 Technologies powerful software, which automatically creates high-res realistic 3D models based upon aerial photography, and myVR’s extremely effective technology for distribution and viewing of large and elaborate 3D models over the Internet, is unique. Even large 3D models can be viewed interactively on a standard PC, with a basic Internet connection.

The C3 Technologies solution is based upon a patented process, where aerial photography taken from many angles, are automatically processed to create a large scale photorealistic 3D model. myVR then converts and combines these 3D model data with traditional 3D mapping data from Norkart, creating a unique 3D-model for the entire country of  Norway.

Patented technology
myVR Software has on their side, developed a patented technology for streaming and viewing of massive 3D VR-models over the Internet – now also for interactive 3D city models, which is revolutionary. The myVR-solution automatically converts and exports the 3D model to a streaming server for interactive access through myVR 3D MapView and/or myVR NetView from any PC with an Internet connection.The viewing applications are based upon an extremely efficient and“intelligent” rendering engine that the user can download freely to their PC. Due to the patented compression and model-reorganization that takes place this limits the requirement to distribute large amounts of data, which normally would be needed. The viewing client even automatically adjusts itself depending on the available graphical resources, so it works well even for networks with limited bandwidth.

Unknown possibilities
myVR also supports multiple data sources within rich 3D models such as; audio, video, flash, images and more. This opens up for a wide range of new possibilities. E.g. property development and property sales, where you now can place ads in and on buildings, sightseeing and guided tours etc.

Currently we support 3D-model data from C3Technologies, Norkart, Autodesk 3ds Max, Cinema 4D, Google SketchUp. Support for other 3D formats will follow shortly.

The Norwegian capitol,  Oslo  is the first release of the new 3D city maps. Over the coming months all    major cities in  Norway  will be made available online in high resolution 3D.

About myVR
myVR software AS was founded in August 2003 after years with research and development projects on 3D distribution and viewing technology. myVR Software is a technology development company that licenses our patented real time 3D VR distribution and real time rendering technology to other industries such as; Oil & Gas, Building & Construction, government, Web Portals as well as to other traditional and emerging digital markets.

myVR Software patented technology platform enables high-resolution real-time interactive network streaming of 3D geometry and graphics over networks with even limited bandwidth (+256kbps) on any 3D hardware supported (OpenGL) client platform including mobile (OpenGL ES). Our vision is to provide a versatile state of the art technology platform that makes is possible to bring real time large scale 3D model viewing into the real world. This is the only way to maximize the ROI of existing 3D investments as well as dramatically improve the visual communication and understanding for everyone.

For more information:
Rune Fjellvang, CEO
info@myvr-software.com
Ryensvingen 15
0680 Oslo,
Norway
Ph: +47 24 07 13 00
Web:  www.myvr-software.com

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